Work

Selected projects.

A selection of product demo videos, social campaigns and research projects. Each one started with a simple question: what does the buyer need to understand?

Demo videoSaaS

[Product name]: explaining the core workflow in 90 seconds

[One or two sentences on what the product does and why the old explainer wasn’t working.]

Challenge
[What the buyer found confusing]
What I did
Research, script, screen recording, edit and captions
Outcome
[Result: e.g. used on homepage and in sales outreach]
Demo videoFeature launch

[Product name]: launching a new feature

[Short summary of the feature and the audience it was for.]

Challenge
[What needed explaining]
What I did
Launch video plus three short clips for LinkedIn
Outcome
[Result]
Content system
Social mediaStrategy

[Brand name]: a LinkedIn content system for a founder-led brand

[Who the brand is and what they wanted from LinkedIn.]

Challenge
[e.g. inconsistent posting, unclear voice]
What I did
Content pillars, monthly calendar, post templates
Outcome
[Result]
Research report
ResearchPositioning

[Industry]: competitor content audit

[What question the research answered and who it was for.]

Challenge
[What the client needed to decide]
What I did
Audit of competitors’ content, messaging and channels
Outcome
[Result]
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